Why is it important for stores to invest in entrance mats?

The importance of entrance mats for stores

The entrance to a store is one of the first areas with the highest footfall, followed by the checkout areas. With so many people coming and going throughout the day, it's essential to choose the right entrance matting, but above all to understand why investing in quality flooring is important for store entrances.

Cleanliness, safety, accessibility, communication, aesthetics, discover 4 strong arguments that will help you understand why to invest in an entrance mat.

1. Guaranteeing cleanliness within your establishment

Keepingfloors clean is the primary function of a professional entrance mat. Designed with materials that absorb all impurities from the soles of passers-by, this covering will keep your floors clean at all times. Dust, pollen and bacteria are also absorbed all day long by this same mat, so you can enjoy cleaner, less polluting air.

In addition to considerably reducing your cleaning costs thanks to its absorbent power, the entrance mat will help protect your floors from moisture, debris and gravel. Whether parquet, tiles, wood or natural stone, your entrance floors can quickly become damaged, especially if they're not adapted to the influence of foot traffic. That's why floor mats have been developed to retain coarse, fine and damp dirt to keep your floors in good condition.

2. Ensuring the safety of passers-by

Wet floors can have serious consequences for passers-by, and slippery entrances are the main safety issue. The use of an entrance mat not adapted to your sign's traffic can increase the risk of falls or even serious accidents. That's why it's important to choose a floor covering with a high absorption rate, so that shoes can be dried and cleaned in a single pass. Mats can absorb between 4 and 6 liters of water per square meter, and are suitable for heavy traffic. Knowing your store's capacity and influence will enable you to choose a mat adapted to the number of daily passages.

3. Comply with ERP regulations

Sales outlets fall into category M (sales outlets, shopping centers) of the ERP classification. This establishment is therefore subject to regulations governing establishments open to the public.

Compliance witharticle R. 123-2 of the French Construction and Housing Code (CCH) means allowing access to your store for people with reduced mobility. Compliance with these regulations is strictly controlled toensure access for all. Failure to comply with these standards can have serious consequences for your business, such as fines or administrative closure of your premises. That's why it's so important to choose a mat capable of providing safe, comfortable access for wheelchair users or the visually impaired. This is an obligation for any type of establishment that welcomes people. It's your responsibility to provide safe, easy access to your point of sale.

4. Reinforce your brand image by opting for an aesthetic and communicative medium.

When customers walk through your entrance, they form a first impression of your establishment. Making sure it's clean and tidy all day long should be your priority. An untidy entrance can detract from your brand image.

The floor mat you place inside and outside your entrance should be in good condition and clean. It plays an important role in your strategy to improve your brand's image, as it immerses your customers in your world from the moment they enter. Indeed, if your entrance isn't tidy and doesn't inspire confidence in the hygiene of your floors, customers may not make a sale and may even leave within seconds of entering the door.

Creating an atmosphere right from the entrance will help your customers feel confident and enjoy their purchases. You'll be able to harmonize your mat with your décor and your world to attract the right customers and give them a highly satisfying shopping experience that will keep them loyal over the long term.

Finally, with NEOSOL, your professional mat expert, you'll have the opportunity to personalize your mat by choosing your dimensions and the communication you wish to add. This support for keeping your floors clean, safe and hygienic is an excellent communication tool. Getting a message across, communicating a promotional offer, publicizing your store or attracting new customers are just some of the many advantages of a personalized mat.

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